Hello, I'm CarlaStockalper, I like to build things

JamesPatterson.com

WordpressVIP, custom theme and custom plugins

I served as the tech lead on this migration and redesign project, handling theme set up, DNS configuration, built custom WP blocks and plugins. I worked with a FE developer who designed and styled the site, while I handled back end, code reviews, QA, deployment and final launch.

ElinHilderbrand.net

WordpressVIP, migration, redesign & custom theme

I handled the redesign and migration of this site into WordpressVIP from an existing stand alone WP site. I developed a feature that loads different background images on product pages based on the season the book is based in, i.e. winter vs. summer reads.

DavidBaldacci.com

WordpressVIP, migration, redesign & custom theme

I redesigned the David Baldacci theme based on its previous website. Working closely with the author's team, I developed the site theme, integrating media tie-ins and ensuring visibility for latest releases. Later, as a Web Manager, I oversaw the crew that performed regular maintenance and site updates.

DavidSedarisBooks.com

WordpressVIP, redesign and custom theme

I redesigned and migrated this site into WordpressVIP from an existing Bootstrap website. Because of the author's extensive touring schedule, the build included a custom touring Gutenberg block that automated the display of upcoming event dates and removed past events.

ScottTurrow.com

WordpressVIP, managed custom theme development

I served as the website manager during this site design and build. My role included DNS set up and scoping, code review and overseeing site launch.

ReadtheWitcher.com

WordpressVIP, custom theme & geolocation scoping

The marketing team from the Witcher books requested product landing pages showcasing the book series during the Netflix tie in release. Because the product launches were unique based on country, I was tasked with writing functionality that serves different site templates based on a users geographic location. Visitors to the site based in the US will see a different website than UK and European users.

TheNOVL.com

I managed the porting of the NOVL site from Squarespace. Working closely with a designer/FE developer who handled design and styling, I developed the custom plugins and blocks required, managed an extensive URL redirect and data transfer and ensured proper scoping and delivery of brand specific data points.

NovelSuspects.com

Working closely with HBG's art director and marketing leads, I designed and developed a custom theme for a crime and mystery genre site. Technical implementation included building custom filters to scope content, products, pages and posts that were tagged for the genre. I built several custom blocks to showcase book data, media tie-ins and blog articles. Because there were many stakeholders for this project, I implemented multiple A/B testing experiments for refining optimal UX.

RoadTripUSA.com

Site maintenance; plugin updates, user maintenance, content updates. One challenge with rtusa was the request to utilize bespoke corporate Wordpress tools on a stand alone site. The solution involved retrofitting some of the custom built plugins, for example, a newsletter sign up tool integrated with a corporate CRM account, to work with a separate WP build and separate newsletter tool.

LittleBrownSchoolAndLibrary

WordpressVIP, site migration and custom theme

I worked closely with product stakeholders to design and port the LBlibrary site from a previous standalone WP website. The brand has a popular podcast, so the technical implementation involved building a custom plugin to streamline audio embeds. I worked closely with team to train users and establish efficient workflows for regular content updates.

WarriorUp App Companion Site

Wordpress, Elementor, design, graphics & content updates

I was hired to perform site updates and maintenance for an app companion site. I created the device mockups and other graphics using Adobe Illustrator. Refined and added additional sections, then oversaw the site's launch.

YogaTropics.com

Squarespace, Scheduling API integration, DNS management

I co-founded Yoga Tropics in 2006 and built the first few iterations of the company website and branding materials. Taking a step back to focus on development, I helped set up the latest site on Squarespace, integrating a 3rd party app for scheduling and POS as well as perform regular maintenance and DNS config.

HBGUSA.com

I joined HBG as a WordPress developer shortly before launching their WordPress VIP platform site. I helped migrate dozens of standalone sites into the platform, then served as senior developer, tech lead, and web development manager, overseeing custom feature development, e-commerce integration, site launches, user management, and product roadmaps.

Page-A-Day.com

Shopify Plus, Custom PHP based XML parser

Website manager to port PageADay from a custom Craft site to Shopify Plus. Technical implementation involved modifying liquid template files to accomodate custom data points. I managed the offshore team while working closely with product stakeholders to ensure a smooth platform migration.

BrainQuest.com

Working closely with product stakeholders and a FE developer, I managed the migration of the BQ site from a Craft website into WordpressVIP. Important features for the marketing team were e-commerce capabilities (Wordpress headless integration with Shopify) and an extensive library of resources for parents and teachers. Along with the FE developer, we established a smooth workflow allowing site editors to regularly publish resources that are automatically featured on parent pages.